What to do when you are the First Lady of Poland after your husband is no longer president?
If you are Hilary Clinton then you might try and get your husband’s old job. If you are Barbara Bush you sink into obscurity.
But if you are Jolanta Kwasniewska, wife of Aleksander Kwasniewski, who recently retired undefeated after two terms as president, you turn yourself into a fashion and lifestyle guru.
Jolanta is going to be Poland’s answer to Martha Stewart (who comes from Polish stock, did you know?).
Mrs. Kwasniewska has agreed to co-host a fashion and beauty show on TVN Style, a cable only channel aimed at adult females.
My girlfriend was the brand manager of that station when it launched a few years ago. Since then it has done moderately and is planning a re-launch to regain some momentum.
Kwasniewska is a prime asset in increasing viewers to the station.
She is actually on the television as I type this.
But it’s a slightly strange thing for Jolanta to choose to do. She could have been president of Poland.
A couple of years ago, before the presidential election last autumn when ex-communist Aleksander Kwasniewski came to the end of his second term as president, the opinion polls showed a clear favourite for the next president: Jolanta.
People like her. But they also liked President Kwasniewski, who seemed to have support even among the old Solidarity supporters.
That ended towards the end of his rule when his popularity slipped after getting semi-involved in the ubiquitous ex-communist corruption scandals.
Jolanta flirted for a while with the idea. But in the end it was Wlodzimierz Cimoszewicz who picked up the ex-communist baton…only to promptly find himself embroiled (set up?) in another ex-communist corruption scandal.
From president to lifestyle ‘expert’. How the mighty have been seduced by ‘celebrity’. Her husband is teaching at the (Catholic) university in Georgetown. Jolanta is sitting on a sofa in a television studio.
And what of her style? The photo above must have been taken circa 1997. Hence the skirt length.
But she’s not bad, is she?
Sunday, April 16, 2006
Posted by beatroot at 4/16/2006